Design for Good webcast series

Join us for a limited, six-part Design for Good webcast series.

Registration is now open for the third episode, “Design + cities: Main street redux,” which will air on February 17 at 12:00 p.m. EST. Register today!

After registering, you will receive a confirmation email from GoToWebinar with more information.

About this episode

Join design activists and community engagement strategists as they discuss creative placemaking strategies that keep the specificity of the site in mind—from East New York in Brooklyn to San Fernando Valley in Los Angeles.

Learn about how to leverage local city government grants and initiatives in community outreach plans, and be sure to stick around as we talk about how to engage low-income communities to enable them to imagine their future, build strong neighborhood identity through placemaking, inject pedestrian life into asphalt jungles, and ultimately, show design's role in shaping our cities.

We’ll answer questions like:

  • How can design bolster the existing small business community in the face of rezoning measures, rapidly changing demographics, and car-driven urban sprawl?
  • What role can designers play in convening fragmented stakeholders in communities often threatened by gentrification?
  • How can research-action design projects and pilot initiatives spur social and economic vitality along commercial corridors?

Episode schedule

  • Introduction by Laetitia Wolff
  • 10 minute presentation on the Great Streets Initiative: Reseda Blvd, LA by Elizabeth Timme and Nat Gale
  • 15 minute presentation on East New York: Identity Design Action by Megan Marini, Jonathan Jackson and David Frisco
  • 35 minute conversation with all speakers, followed by a Q&A with webcast attendees

Guest speakers

  • Elizabeth Timme, co-founder of LA-Más
  • Nat Gale, principal project coordinator at the Los Angeles department of transportation and former director of L.A. Great Streets
  • Megan Marini, co-founder, 3x3 Design
  • Jonathan Jackson, creative director and co-founder, WSDIA
  • David Frisco, vice president of AIGA New York and adjunct associate professor at the Pratt Institute
  • Bill Wilkins, director of economic development, Local Development Corporation of East New York

This conversation will be moderated by Laetitia Wolff, director of strategic initiatives and curator of the NEA Design for Good webcast series.

About the series

With this webcast series AIGA is relaunching Design for Good, a cause that has been at the core of AIGA since 2011. Design for Good will now house the strategic initiatives, composed of Design for Democracy, Diversity & Inclusion, and Women Lead.

The Design for Good webcast series is a resource of practical information and instruction through inspirational stories, offering opportunities for engaging dialogue, leadership development, and professional training. The guest speakers—AIGA members and beyond—are all active practitioners in social impact design, gender equity, creative placemaking, government innovation, racial justice, healthcare access, and more. While sharing their approaches to design practice, they will demonstrate how designers can develop solutions for complex societal issues.

Upcoming webcasts

Design + cities: Main street redux
Friday February 17 at 12:00 p.m. EST
Civic engagement in New York and Los Angeles and AIGA’s Design for Communities program

Webcast 4
Friday March 17 at 12:00 p.m. EST
Government innovation and Design for Democracy

Webcast 5
Friday April 14 at 12:00 p.m. EST
Racial justice by design and Diversity & Inclusion

Webcast 6
Friday May 26 at 12:00 p.m. EST
Impact measurement and public health access

Stay tuned for more details on these upcoming webcasts as they become available.

Previous webcasts

Webcast 1: Design for social impact 101
Friday, December 2, 2016 at 12:00 p.m. EST
Mark Randall, principal, Worldstudio; co-founder and chair, Impact! Design for Social Change
Watch the video here.

Webcast 2: Face your gender bias
Thursday January 19, 2017, at 12:00 p.m. EST
Women Lead co-chairs Deborah Adler and Lynda Decker talk the newly-launched Gender Equity Toolkit and more
Watch the video here.

Series format

All six webcasts, curated and moderated by AIGA strategic initiatives director Laetitia Wolff, begin with one or two pre-recorded, narrated slideshows (10–20 minutes), followed by a Q&A with the guest speaker and additional guests, including a representative from the task forces and committees of AIGA's strategic initiatives.

Later in the series, we will also provide more participatory models, aimed at increasing participants' facilitation skills, with one webcast incorporating a challenge-based charrette.

The Design for Good webcast series is supported in part by the National Endowment for the Arts, with additional funding provided by IBM.

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