Design for Good task force

About the task force

Task force members support the initiative by raising awareness, offering guidance to the organization and its members, and by participating in purposeful dialogues and activities.

The main work of this group has been focused on clarifying the practice of what is Design for Good vs. “designers for good,” as well as parsing out content from the original Living Principles initiative (2007) to make it more actionable, and to fold in the “Path to Impact” workbook, which is the main output of this group. The “Path to Impact” workbook, which is a four-step how-to on writing a case study and envisioning a social impact project, will become the focus of Design for Good as an ethos and as an umbrella that defines AIGA’s commitment to social change.

Meet the task force

Justin AhrensJustin Ahrens, AIGA Chicago
Ahrens has led his creative firm, Rule29, for over 17 years in its commitment to “Making Creative Matter®” through great design and by helping others think differently about the world around them. With a collaborative approach to both strategy and design, Rule29’s culture is just as important as the work it creates; the firm is involved in many social causes, including substantial work in Africa.

Rule29 has been recognized by major competitions and publications, including AIGA, Communication Arts, Graphis, HOW, Print, The Webby Awards, and many more. Ahrens has been a consistent voice for the design and business community in areas around Design for Good and work/life balance, which he has spoken about at the AIGA Design Conference, Design Thinkers, Adobe Max, Brand New, and HOW, and has written about in his book, Life Kerning™: Creative Ways to Fine Tune Your Perspective on Career and Life. Ahrens is an AIGA national board member.

Gage MitchellGage Mitchell, AIGA Seattle
As principal, creative director, and strategist, Gage sees everything as a design challenge. Whether it's designing new business strategies, designing to solve community problems, or designing your life to be more fulfilling. When on a long overseas trip, he saw wonderful people and beautiful countries mired in a sea of western trash…much of which had been designed by someone like him. This became his inspiration for his next challenge—to design a better world by building a responsible design studio that works with mission-driven brands and spreads sustainable design knowledge.

Mitchell was president of AIGA Seattle from 2014-2016 and is AIGA’s current incoming president’s council chair. When Gage isn’t trying to save the world with design, he’s probably sipping delicious craft beer with his wife Jen, wrestling with his taiwan dog Sparta, or experimenting in the kitchen.

Lennie Gray MowritzLennie Gray Mowris, AIGA Atlanta
A printmaker, model, adventurer, climber, partner, and strategist, Lennie’s design career grew out of a desire to create beautiful communications that serve people and their environment. For more than 15 years she has worked with natural health and sustainability-related organizations creating interdisciplinary designs. She specializes in social impact strategy and brand development for nonprofit organizations working within social justice, environmental protection, and arts & culture. Her letterpress studio, Lenspeace, focuses on creating and serving community by exploring the spectrum of our relationships and facilitating empathetic communication through design thinking and art therapy approaches to identity development.

Mowris also serves as the AIGA Atlanta Social Responsibility Chair (2014-2016) and as a member of the Diversity and Inclusion task force (2016-2017).

Laurel WebsterLaurel Webster, AIGA Blue Ridge
Laurel Webster is a founding partner & art director of Hersick+Webster, a branding and design agency, working with clients that impact lives and help people thrive in the health and wellness, education, and recreation industries. She also periodically serves as an adjunct, teaching undergraduates at Shepherd University, West Virginia. When Laurel’s not in the office, her creative mojo is fueled by training for her next marathon, cuddling with her Great Dane Josie, and exploring new hiking spots and epicurean adventures with her husband James.

Webster served as an AIGA Innovate selection committee member in 2015 and was the president of AIGA Blue Ridge from 2016-2017.

This task force is led at the national office by Laetitia Wolff, director of strategic initiatives.

Learn more about AIGA Design for Good.