IBM is proud to be the Official AIGA Sponsor for Design Leadership.
IBM offers their leadership capacity building to the world’s largest design association, and the opportunity to strengthen its relationship with AIGA’s powerful creative communities by engaging IBM leaders to deploy their expertise across AIGA’s network.
“We are thrilled to be entering into this multi-faceted partnership with IBM,” says Julie Anixter, AIGA executive director. “Today designers are being called upon for their design and problem-solving skills to help organizations of all kinds imagine their futures. IBM has the ability to help us advance our professional development offering through thought leadership, strategy and training for our chapter leaders.”
“Our goal is to help AIGA scale its leadership capabilities so that design can make a bigger impact in the world, and help address the complex problems we face today. Together, AIGA and IBM have the power to advance the design profession, and amplify the intrinsic value of design across sectors,” says Doug Powell, Distinguished Designer at IBM, and one of the leaders directing IBM’s program to scale design and design thinking across the global tech company.
IBM is on a mission to create a sustainable culture of design and to bring a human-centered focus to thousands of product and service experiences. IBM Design is the new design organization based in Austin, Texas, where designers, engineers, and business leaders collaborate to help create a new way of working that will impact humanity in ways that matter and endure. When complete, this transformation will make IBM the largest product design organization in the world.