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Chinese-language editions of AIGA's Design Business and Ethics
(top) and Mission.
AIGA China was launched in 2007 to help to develop a community of professional designers in China, to share the direction of design education that is prevalent in the United States, and to provide open channels for American designers to learn about Chinese cultural norms and for Chinese designers to make links with American design and designers.
AIGA China is represented on the web at www.aigachina.org, featuring a
frequently updated selection of articles and resources in Chinese.
The site translates content from AIGA’s website, provides a forum
for original articles by Chinese designers and highlights AIGA
China’s initiatives and activities.
Developing a network of educators and students within China and
between Chinese designers and their American counterparts is
paramount to AIGA China’s mission. The
first Chinese-language edition of AIGA's Design Business and
Ethics was published in June 2008. To date, over 32,000
copies have been distributed to Chinese designers, who are working in a design economy that has not yet developed the ethos and professional standards that have evolved in other countries. The Chinese edition of
AIGA 365: Year in Design 29 is now available on
sample of this annual is available for download. More
publishing projects are planned.
The AIGA Design Archives are available as a teaching
resource for instructors. This is part of an overall strategy to
address the needs of students throughout China—reaching beyond the
large, coastal cities to other locales where quality design
programs are beginning to take hold. By sharing resources such as
these with designers in China, AIGA can play an active role in
bringing the next generation of China's designers into the world
Visit the AIGA China
website for articles and resources in Chinese.
New York, NY—September 29, 2014. As the definition of
“design” continues to broaden, so too will the scope of AIGA’s biennial
design and business conference. Next month, leading
thinkers-practitioners-writers-educators will converge in New York City
at “Gain” to consider many facets of the design of business for the
New York—September 23, 2014. Next week, AIGA, the professional
association for design, opens “Dan Friedman: Radical Modernist”—a
vibrant and inspiring retrospective of a designer who pioneered New Wave
design while carving his own path from academia to corporate design,
experimental European commissions and AIDS activism in the East Village
art scene. This exhibition is organized and designed by AIGA Medalist
Chris Pullman and Laura Varrachi of LVCK Environmental Graphics with
support from Dan Friedman's brother Ken Friedman.
New York, NY—September 25, 2014. AIGA and Wacom announce the launch of “Rise & Shine,”
a new video series that goes behind the scenes of the diverse practices
of six up-and-coming communication designers. Viewers are invited to
travel across the United States with AIGA, the professional association
for design, and Wacom, the leading producer of intuitive design tools,
to visit a range of talented, emerging designers working today and find
out what fuels their creativity. The series offers a closer look at
everything from creative processes and big career breaks to the
techniques and technology they use to realize their visions.
NEW YORK—September 18, 2014. AIGA, Design Observer and Designers & Books today published results of the 2013 “50 Books/50 Covers” competition. A panel of jurors including Michael Bierut, partner at the New York design firm Pentagram; Jessica Helfand, founding editor of Design Observer; and Peter Mendelsund, associate art director of Alfred A. Knopf Books chose 50 outstanding books and 50 exceptional covers.
A brand is every piece of communication that is created to explain who you are. And this can be rarely done in one session. The brand tools are just the beginning. The process continues as it is implemented and requires a strategic partner—a graphic designer.
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