About Design for Good
Design for Good is more than designing for pro bono clients
or volunteering—both of which are valuable. It is a broader
movement to encourage and enable designers to aid their communities in
meaningful ways; it is also a way to show the value of design to community
leaders and fellow citizens. It may involve volunteer services, but it makes
the case for the social value of design—which is worth compensation.
Good for designers
Design for Good creates opportunities for designers to build
their practice, their network, their visibility and respect for their talents
in and across local communities throughout the country.
Good for design
By building a national movement engaging the AIGA community,
design organizations, the media and the public, Design for Good demonstrates
the special contributions and value of the design mind.
Good for communities
Design for Good is built on the capacity of design leaders
to play a catalytic role in their communities through projects that create
positive social impact. By connecting and empowering designers through tools,
chapter events and training opportunities, Design for Good becomes a powerful
source for talent and leadership in social change. Whenever possible, AIGA will
encourage its members to replicate and scale successful projects to increase
the impact and reach of existing programs.
Good for business
By profiling successful designer-nonprofit collaborations,
Design for Good builds understanding of the dimensions of designers’ potential
contributions and encourages the involvement of local and national business
leaders in designer-led problem solving. Design for Good creates opportunities
for designers by demonstrating the value of designers within their communities.
Program scope
By providing designers with the tools, resources and
opportunities to become integral players in social change, Design for Good aims
to channel designers and their creative talent toward addressing community
needs.
AIGA will achieve this ambitious goal by:
- Recognizing the many social change projects currently being
led by AIGA members and designers in their communities
- Inspiring and igniting new activity in
communities across the nation
- Training designers in the skills needed to work
in this challenging new way, and to transform their businesses to meet the
needs of this opportunity
- Connecting designers to the resources, support,
and networks needed to grow and expand their projects
- Establishing relationships with the influential
organizations—philanthropic, corporate and governmental—in the social
innovation marketplace
- Providing the means and metrics to measure the
effectiveness of our work in this area
- Telling the stories of our work in a creative
and compelling way