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A little over a year ago, I published a letter
outlining my goals as the incoming AIGA president. I brought up
the need for connectivity, stemming from a desire to create
a new connective structure within AIGA to foster discussion and
share ideas. I also addressed inclusivity, with the intent
of breaking down the barriers that separate design specialties, so
we can use our collective talents more effectively. My last
objective came in direct response to AIGA members' unanimous and
enthusiastic endorsement, that AIGA support the profession's
aspirations for relevance, leadership and opportunity. The first
action of AIGA's mandate for
2014 promised that AIGA would "provide ample opportunities for
members to engage in social networking activities, to provide
content and make connections."
So, while everyone on our 65
chapter boards and the national staff is working toward
fulfilling those objectives daily, today marks one "tweet-worthy"
milestone in our efforts. We now have 100,000 followers of @AIGAdesign on Twitter,
which has become an invaluable tool for connecting designers in a
global, multidisciplinary design discussion. In addition, AIGA
chapters and student groups have created more than 100 social media
feeds for sharing timely information about conferences, events,
competitions and other professional resources, as well as providing
humor, friendship, commentary and countless sources for creative
inspiration. Together, this connectivity has provided stronger,
more immediate access to designers and the businesses and
individuals who are just as passionate about the role design plays
in our lives. And those virtual connections are strengthened even
more when we finally meet at events
and conferences across the country.
Since 140 characters are not nearly enough to express our
appreciation, this is a thank-you to all the incredible members,
chapters, groups, friends and followers that believe in our mission
and are participating in a truly stimulating, steadfast
conversation. And welcome to all of our new Twitter friends!
P.S. Help us keep up the momentum! Get connected with AIGA's
national Twitter feeds for design news (@AIGAdesign), membership
(@AIGA) and conferences
Find your local chapter's social
media feeds or get involved with a local student group.
AIGA Twitter illustration by Debbie Millman.
Debbie Millman is a partner and president of the design division at Sterling Brands, one of the leading brand identity firms in the country. Millman is president of AIGA, and chair of the School of Visual Arts’ master’s program in Branding. She is a contributing
editor to Print magazine and host of the podcast “Design Matters.” She is the author of How to Think Like a Great Graphic Designer (Allworth Press, 2007) and Look Both Ways: Illustrated Essays on the Intersection of Life and Design (HOW Books, 2009).
Add your voice to the chorus of more than 22,000 colleagues advocating the value of design and designing. Join AIGA today!
Section: About AIGA -
NEW YORK—June 6, 2013. To help
designers and firms leverage new possibilities and address future
challenges, AIGA has teamed up
with Adobe to ask design leaders to envision how their studios will evolve over the next few years.
NEW YORK—May 14, 2013. AIGA’s Design
Leaders Confidence Index was unchanged for the first quarter of 2013,
at 101.62 compared to the previous quarter’s 101.72. While the aggregate number
is not statistically different, there is optimism in the details.
Each year, AIGA provides a report of
activities and accomplishments to members and stakeholders; the current
report is shown here in full.
Member since 2013
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