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I’ve been an AIGA member since I moved to Raleigh in 2009, and in
that time I have gained so much through what I have given to the
chapter. As a chapter, our mission is to create a place where design
thrives. What I found through my involvement with AIGA Raleigh is a
place where I thrive, too.
In regards to involvement with AIGA
Raleigh, you’ve probably heard us say “you get out of it what you put into it.” What do we mean by
that? Allow me to illustrate. I mean literally illustrate: I sketched
out my journey to share what “you get out of it what you put into it”
meant for me.
The benefits of my involvement are more than I could ever have expected. I’ve gained skills that I use in my career and in life. AIGA Raleigh truly is a place where I thrive, not only as a designer, but as a person.
Ed note: A version of this post was first published on AIGA Raleigh’s site. View the original post here.
Creativity is the fuel that drives me, and it is what inspired me to change course on my career path. After spending years in television post production, I realized I had no passion for it, so I began to search out what truly made me happy and see if there
was a way to earn a living at it. In my search I recalled something I said years ago when I was learning how to use Photoshop for work — ” I think I just discovered what my next career will be, a graphic designer.” Turns out that innocent As a designer, I
am able to use my natural problem-solving and communication skills to deliver information in a beautiful and meaningful way. I have studied Communications, Psychology and Graphic Design, all of which influence my design process. I believe a designer is both
an artist and a communicator, and should be an advocate for both the client and the audience. I strive to create work that fulfills the needs of both, in an aesthetically pleasing way.
AIGA’s chapters allow our members to form powerful social and
professional bonds through conferences, competitions, lectures and
Section: About AIGA -
A short film about designer Louise Fili, who was awarded the AIGA Medal at “The AIGA Centennial Gala” in New York City in April 2014.
Section: Inspiration -
AIGA Medal, interview, book design, branding, graphic design, identity design, typography
Design feedback shouldn't be a painful process. In fact, if it's a painful process, I'd say someone's not doing it right. The most successful projects are usually ones with a collaborative workflow between a well-balanced team of designers, developers, project management, and of course — clients! It's essential to have a healthy feedback process, in which the client knows exactly what feedback is most helpful for the next round of revisions, and the designers and developers know how to translate and solve those problems.
I know, I know, both web teams and people who have hired web teams are out there groaning right now (we get it, and this isn't a soapbox). Everyone has had their fair share of difficult projects and poor communication, but it doesn't have to be that way. In efforts to improve the feedback process for web clients and design teams alike, I'm writing this two-part article about How to Give Good Web Design Feedback, and Turning Client Feedback Into Your Best Work.
Design Assign is a collaborative partnership that gives back to the greater Des Moines area community through design. Alongside AIGA Iowa, area creatives will use their talents to provide local non-profit organizations with communications products that
can help raise awareness and funds.
Section: Events and Competitions
Sophisticated work from French studio Atelier Tout va bien
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