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Over the past several years, AIGA has actively worked to
transform itself into a more inclusive, member-empowered community, using local
chapters, social media and the internet to engage designers of all disciplines
in active conversations about the opportunities and challenges of design.
Our 22,000 members have articulated a mandate for AIGA to
support relevance and leadership for both the profession and the organization
in a rapidly changing, complex world.
Among other activities, we redesigned AIGA.org to encourage members
to bring attention to new sources of inspiration and excellence; expanded our social
media presence; reinforced the strength of our 66 chapters; provided a vital
bridge between practicing designers and the educational community to adapt
curricula for the demands of today’s designer; and demonstrated our commitment
to being part of design worldwide, in many cultures.
AIGA is pursuing relevance and leadership for designers,
while developing ever-increasing opportunities for design professionals. We firmly
believe and advocate that design involves engaging head, heart and
hand—strategy, social impact and the critical and unique contribution of craft.
As a global community of advocates for design, AIGA is
committed to the personal and professional impact of members on design,
business, culture and society.
All of these changes require a new view of AIGA, replacing an old
perception of a century-old institution that prided itself on expressing an
authoritative view of design excellence to a powerful community of many
creative, inspired and aspiring designers, expressing strength through a
diversity of individual voices. AIGA is not an institution, governed from the
top; we are a community capturing energy, inspiration and engagement from
The AIGA experience is not defined by what one member gets
from AIGA, what one chapter is able to accomplish in its community, or any
single action by a national office. The AIGA experience is the sum of all member,
chapter and national efforts. There is One AIGA,
building a more robust design community for the future.
Each member benefits from an organization that is more than 22,000
strong. Each is committed to a shared professional ethos and
often similar aspirations. The AIGA experience is not limited to a local chapter either. Chapters work together
collectively to offer a thousand
activities nationwide each year, often more than 100 a month, in and beyond
a member’s own community. Thoughtful conversations occur within chapters,
particularly from designers in different disciplines. And as a national
organization, AIGA creates a larger accessible community that collects these
resources and advocates for designers’ interests and needs.
We encourage every member to introduce AIGA to others who can join us in expanding our collective presence to strengthen the future of design.
AIGA has never been more accessible, more extensive, more influential… yet it depends on the breadth, diversity and participation of individuals to create a better future for all designers. AIGA is committed to giving every designer a voice, in terms of their own opinions and, collectively, in representing their
interests. Now is the time to belong.
Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.
AIGA is proposing transformative change to assure a robust and relevant resource for the next generation of designers. AIGA’s board of directors invites your perspective and encourages members to comment and vote on two options for the future.
The federal government specifies that unpaid internships at profit-making
companies must demonstrate an educational experience
geared toward the interests of the intern, not the firm. AIGA Executive Director Richard Grefé describes the criteria, recent developments and new movements to raise awareness of intern rights.
As AIGA approaches its centennial in 2014, now is the perfect time to outline where the organization is headed in its second century. We're looking for input from all members on a new strategic framework for the future.
Executive Director Richard Grefé outlines a vision of what AIGA will look like by 2020, as the organization pursues the
recommendations and aspirations of its members.
Following open conversations with designers, members and chapter leaders, AIGA’s national board of directors has refined its statement of the vision and mission for the organization. Here Executive Director Richard Grefé describes how AIGA is recalibrating focus to better serve the design profession as the organization looks toward its second century.
AIGA Insights is a collection of articles and webcasts that together reveal the thought processes behind key organizational decisions. We welcome discussion from members and the broader design community.
Section: About AIGA -
governance, AIGA news
Callie Neylan, moderator for AIGA and Adobe’s “Breakthroughs”
series, gives a post-webinar overview on how designers and their clients can use data to improve the impact of their work.
Section: Inspiration -
information design, data visualization, marketing, professional development, continuing education, metrics of effectiveness
15 uses for Newsprint
Chris Silas Neal Studio
The Saint Johns Bible Website
GollaGolla Gymnastics is a set of cards that help players stay healthy and happy throughout the day. 50 cards, awesome box, and lots of fun.
Shared in Inspiration by
Art DirectorDwell Media
New York, New YorkNovember 6 2013
Li-Ning Retail Design