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The reason firms fail is not creativity, location, or the
marketplace. It's management ability. Your firm is a direct
reflection of you, and you must take responsibility for it. Here
are the most common 12 mistakes we see creative service firms make.
If you are managing a firm now, you'll identify immediately. If you
are an employee, this might give you some context for the decisions
you may not agree with. If you are considering starting a company,
this will help you learn from the mistakes of others.
Re-published with permission from ReCourses, Inc. All rights
Combining Midwestern hospitality with a dash of biking vernacular, Duffy & Partners’ branding for Nice Ride put bike share systems—and Minnesota's twin cites—on the map as leaders in 21st century transportation solutions.
Section: Why Design -
Design for Good, branding, pro bono, sustainability
This initiative develops AIGA's commitment to empowering women
designers and advancing the vital discourse on issues facing
professional women today.
Section: Tools and Resources -
Womens Leadership, professional development
Creative DirectorColgate University
Hamilton, New YorkMarch 13 2015
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