Webinar: Product Development with Motiv: From Legos to Launch
Part of “Industry Insights: Career Development Webinars,” a members-only series created by AIGA and Aquent
Originally recorded on Wednesday, December 12, 2012
When it comes to launching a new consumer product, traditional graphic design and branding firms are typically invited to the table only when it's time to launch. As a design firm employing consumer insights experts, product engineers, industrial designers, graphic designers and branding teams, Motiv has established itself as a critical player in early stages of new product development, and throughout the lifetime of a product.
Hear about Motiv’s work with established brands and new startups in consumer home products. Learn how asking the right questions before a product is developed can help create a holistic brand experience throughout a product’s life cycle. See how low-tech approaches such as Lego bricks can help stimulate dialogue about user experience and product function. Discuss what it takes for a small firm to earn big respect and develop long-term client partnerships. And join the team as they take us on a brief virtual tour of their Boston studio.
As Motiv’s director of brand expression, Matthew Bacon has more than 20 years of marketing and design experience working with highly regarded brands and institutions to bring simplicity and logic to complex communications challenges. Since starting with Motiv in 2004, Matthew has been instrumental in leading the branding and graphic design activities for Keurig, Kohler, KitchenAid and Vitamix. Throughout his career, he has brought strategic design sense, attention to detail and a background in writing to a wide range of communications for clients such as McDonald’s, Sprint, Sony and Maytag. Matthew is board president of AIGA Boston, and he sits on the board of governors for the Human Rights Campaign.
Steffen Koury is the director of product development at Motiv. He has 15 years of experience in product development including project management, design trend forecasting, leadership and strategy, and market and consumer research. He has managed accounts and programs in a variety of industries including housewares, hardware, consumer electronics and health and beauty. Steffen holds a bachelor’s degree in industrial design from the College for Creative Studies. He has received numerous Good Design awards and holds more than 116 design patents.
Alissa Walker writes about design, architecture, cities, transportation and walking for many publications, including Fast Company, Dwell, Wired and the LA Weekly, and is the associate producer for the KCRW public radio show “DnA: Design and Architecture.” In 2010 Alissa was named a USC Annenberg/Getty Arts Journalism Fellow for her writing on design and urbanism, and in 2011 she was awarded an ArtPlace grant for the initiative GOOD Ideas for Cities, where creatives are assigned urban problems proposed by city leaders, and present their solutions at lively public forums. Alissa lives in the Silver Lake neighborhood of L.A., where she throws ice cream socials, tends to a drought-tolerant garden, rides a Creamsicle-colored Public bike, writes infrequently on her blog, Gelatobaby, and relishes life in L.A. without a car.
About this series
The AIGA|Aquent “Industry Insights” webinar series was developed to give AIGA members exclusive insights into design techniques and strategies that today’s leading firms use to leverage their brands. Industry experts in rapidly growing sectors will share visual presentations, strategy reviews, demos and case studies—giving you a window into the best practices and fresh ideas of design leaders who are achieving results for their companies.
Aquent is the Official AIGA Sponsor for Professional Development, serving as a source for creative and design talent as well as providing access to great career opportunities for AIGA members nationwide. Aquent is the only global staffing company dedicated to creative, marketing and digital roles exclusively for Fortune 1000 companies. If you are looking for great job opportunities or need to hire expert talent, please contact Aquent by visiting aquent.com.