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AIGA’s “Justified” competition
recognizes case studies that demonstrate the value of design in a clear,
compelling and accessible way. Effective design will nearly always reflect the powerful emotional draw of creativity, inspiration and simplicity. And yet
today, for design to be truly effective, it must also serve the client’s very
unique capacity for seeing problems from unexpected angles—as well as their creativity and empathy for the human experience—is in high demand. AIGA believes
that a competition built around the case study format, rather than one built around the selection of
artifacts, offers a more effective means of revealing how designers have
approached clients’ problems, with all of the attendant constraints. With this
in mind, the 2013 “Justified” competition honors 14 exemplary case studies of
design solutions that successfully demonstrate the value of design.
This year’s jury, chaired by Clement Mok, included Valerie Casey, Jessica Hische, Brad Johnson, Josh Rubin, Christopher Simmons and Alina Wheeler. To learn more about the 2013 competition and selection process, read the remarks from chair.
by Sagmeister & Walsh
To rebrand this world leader in renewable energy, Sagmeister & Walsh created a modular identity ...
by Local Projects
A new wing of the Cleveland Museum of Art enables visitors to explore the museum’s collection via a ...
by Sub Rosa
Taking a cue from “maker” culture, GE sought to connect directly with consumers through GE Garages, ...
The goal was to create playful learning experiences that give kids a positive perspective on the wor...
by Volume, Inc.
Striking a balance between accessible and sophisticated, this campaign for a Bay Area arts instituti...
by Antonio Alcala
These elegant high-denomination postage stamps are the first completely abstract designs issued by t...
by Joana Monteiro
To cultivate new audiences, a Portuguese theater embraced a new visual identity that infused the ins...
This disruptive and highly innovative campaign for UNIQLO leveraged a popular social media platform ...
by Kiss Me I’m Polish
For an initiative in support of urban agriculture in New York City, an interdisciplinary team conduc...
by American Museum of Natural History, Exhibition Department
Presenting food from a wide variety of angles—cultural, political and scientific—this traveling exhi...
by Rigsby Hull
Facing a crisis, the LIVESTRONG Foundation responded with a subtle rather than radical rebrand, bold...
by DDB Sydney
Evoking feelings of nostalgia, this digital brochure effectively positioned the Golf Cabriolet as th...
by Nail Communications
Americans have become great at ignoring charity appeals. To help a local food bank tap a new donor b...
by University of California, Marketing and Communications
While first and foremost about the creation of a new visual identity system for the University of Ca...
2014 marks the fourth year of AIGA’s competition for design efficacy, and the largest number of entries to date (more than the past three years combined). With fewer than three percent of the submissions selected for recognition, “Justified” is the profession’s most selective competition.
Section: Events and Competitions -
Entering AIGA’s annual design competition just got a whole lot easier! Learn about changes to the competition structure in 2014, how to prepare your work, and what criteria the jury will use to determine who moves on to the semi-finalist round. The 2015 call for entries will be announced in late November.
Section: Events and Competitions -
Each year a discerning group of jurors meets to review entries for
“Justified: AIGA Design Competition,” identifying submissions that will serve as an effective
tool to explain the role of designers in conceiving and implementing
solutions. Meet the jury of the 2014 competition.
AIGA’s national design competitions celebrate exemplary design and
demonstrate the power of design.
Section: Events and Competitions -
New York, NY—September 29, 2014. As the definition of
“design” continues to broaden, so too will the scope of AIGA’s biennial
design and business conference. Next month, leading
thinkers-practitioners-writers-educators will converge in New York City
at “Gain” to consider many facets of the design of business for the
New York—September 23, 2014. Next week, AIGA, the professional
association for design, opens “Dan Friedman: Radical Modernist”—a
vibrant and inspiring retrospective of a designer who pioneered New Wave
design while carving his own path from academia to corporate design,
experimental European commissions and AIDS activism in the East Village
art scene. This exhibition is organized and designed by AIGA Medalist
Chris Pullman and Laura Varrachi of LVCK Environmental Graphics with
support from Dan Friedman's brother Ken Friedman.
New York, NY—September 25, 2014. AIGA and Wacom announce the launch of “Rise & Shine,”
a new video series that goes behind the scenes of the diverse practices
of six up-and-coming communication designers. Viewers are invited to
travel across the United States with AIGA, the professional association
for design, and Wacom, the leading producer of intuitive design tools,
to visit a range of talented, emerging designers working today and find
out what fuels their creativity. The series offers a closer look at
everything from creative processes and big career breaks to the
techniques and technology they use to realize their visions.
NEW YORK—September 18, 2014. AIGA, Design Observer and Designers & Books today published results of the 2013 “50 Books/50 Covers” competition. A panel of jurors including Michael Bierut, partner at the New York design firm Pentagram; Jessica Helfand, founding editor of Design Observer; and Peter Mendelsund, associate art director of Alfred A. Knopf Books chose 50 outstanding books and 50 exceptional covers.
Join AIGA in New York City as we take a closer look at redesigning business for the future. Guarantee your spot now! The deadline for online registration is October 17, 2014.
In 2014, AIGA turns 100! Get involved with chapter activities, attend an upcoming event, or contribute to an online archive of design history. Celebrate AIGA by celebrating design.
Section: About AIGA -
Celebration, history, AIGA news
VSA Partners, Inc.
Loving this #poster by young graphic designer Rachel Freeman, via David Grey on http://t.co/3uQsj0LhOR… http://t.co/4dKJNggsxv
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RT @roundpegcomm: 2 days at mind blowing conference @AIGAdesign #GAINconference question I'll be thinking about: what am I optimizing for i…
12 hours ago
Cheers, PointFive! So glad you could join us. Safe trip home RT @PointFiveDesign: Thank you for an outstanding 3 days. Bravo #GAINconference
17 hours ago
"What are you optimizing for?" One of the most important questions we can ask ourselves, says @IntelFuturist. #GAINconference
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