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AIGA’s “Justified” competition
recognizes case studies that demonstrate the value of design in a clear,
compelling and accessible way. Effective design will nearly always reflect the powerful emotional draw of creativity, inspiration and simplicity. And yet
today, for design to be truly effective, it must also serve the client’s very
unique capacity for seeing problems from unexpected angles—as well as their creativity and empathy for the human experience—is in high demand. AIGA believes
that a competition built around the case study format, rather than one built around the selection of
artifacts, offers a more effective means of revealing how designers have
approached clients’ problems, with all of the attendant constraints. With this
in mind, the 2013 “Justified” competition honors 14 exemplary case studies of
design solutions that successfully demonstrate the value of design.
This year’s jury, chaired by Clement Mok, included Valerie Casey, Jessica Hische, Brad Johnson, Josh Rubin, Christopher Simmons and Alina Wheeler. To learn more about the 2013 competition and selection process, read the remarks from chair.
by Sagmeister & Walsh
To rebrand this world leader in renewable energy, Sagmeister & Walsh created a modular identity ...
by Local Projects
A new wing of the Cleveland Museum of Art enables visitors to explore the museum’s collection via a ...
by Sub Rosa
Taking a cue from “maker” culture, GE sought to connect directly with consumers through GE Garages, ...
The goal was to create playful learning experiences that give kids a positive perspective on the wor...
by Volume, Inc.
Striking a balance between accessible and sophisticated, this campaign for a Bay Area arts instituti...
by Antonio Alcala
These elegant high-denomination postage stamps are the first completely abstract designs issued by t...
by Joana Monteiro
To cultivate new audiences, a Portuguese theater embraced a new visual identity that infused the ins...
This disruptive and highly innovative campaign for UNIQLO leveraged a popular social media platform ...
by Kiss Me I’m Polish
For an initiative in support of urban agriculture in New York City, an interdisciplinary team conduc...
by American Museum of Natural History, Exhibition Department
Presenting food from a wide variety of angles—cultural, political and scientific—this traveling exhi...
by Rigsby Hull
Facing a crisis, the LIVESTRONG Foundation responded with a subtle rather than radical rebrand, bold...
by DDB Sydney
Evoking feelings of nostalgia, this digital brochure effectively positioned the Golf Cabriolet as th...
by Nail Communications
Americans have become great at ignoring charity appeals. To help a local food bank tap a new donor b...
by University of California, Marketing and Communications
While first and foremost about the creation of a new visual identity system for the University of Ca...
“Eclectic” and “diverse” are perhaps the best words to describe this year’s submissions to “Justified: AIGA Design Competition.” Examining clarity of concept, quality of execution and ability to engage and inspire, the jury selected 14 works from nearly 300 submissions.
Section: Events and Competitions -
Entering AIGA’s annual design competition just got a whole lot easier! Learn about changes to the competition structure in 2014, how to prepare your work, and what criteria the jury will use to determine who moves on to the semi-finalist round.
In 2013, a discerning group of jurors chaired by Clement Mok met to review entries for “Justified: AIGA Design Competition,” identifying submissions that serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
AIGA’s national design competitions celebrate exemplary design and
demonstrate the power of design.
Section: Events and Competitions -
NEW YORK—July 1, 2014. Today five board members and a new presidents council representative join the national board of directors
for AIGA, the professional association for design, following a national
search. Ken Carbone, John Luu, Christopher Simmons, Jill Spaeth, Paul Wharton and Elysia Syriac join the national board, and Su Mathews Hale has been elected to the president-elect position.
After much discussion throughout the entire design community, the national board
approved the sale of AIGA’s building in New York City. At this pivotal point in our history, the board
adopted a revised strategic framework which articulates four strategic focuses for the organization and outlines the process and timeline for funding decisions.
Grey Group Signage and Environmental Graphics