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We recently opened the forum for emerging designers to tweet their burning questions to Ram Castillo, career expert, senior designer and author of
How to Get a Job as a Designer, Guaranteed
. Tweet your questions about scoring a great design job @thegiantthinker and check back here to read
“How do you get the attention of your dream clients and actually get a response?”
Show value. Getting their attention is the easy part. You could get a 20-piece orchestra and light fireworks while delivering your proposal, which would
definitely have the wow factor, but first impressions, while no doubt important, are fleeting. You’ll only get a response by showing them something they've
never seen before, something that will help their business in a tangible way and, more importantly, provide them with a strategy that will actually work.
Let’s flip it. Think of a brand you truly endorse and support. For the sake of this scenario, pick your favorite restaurant. Now imagine you’re the owner.
Your current branding works well. You hired a designer your best friend recommended to do everything from your logo, identity, website, menus, interior
signage—the whole shebang. You often get emails from designers asking you if you need any design work done for your marketing or upcoming events or
promotions. But they’re all the same and you pay no attention to them. Why would you? They're not adding any value with their service offering.
I found the best way to get a dream client is to put together a presentation or a case study on what they’re doing wrong and then show them how to make it
right. There’s really no point telling a client that what they're doing isn't working as well as it could without providing them with an alternative
solution. All clients are looking for great innovators and problem solvers. So show them a unique disruption tailor made for their brand and blow their
socks off. They'll not only respond, they'll want to know when you can get started.
For more, pick up a copy of Castillo's internationally and industry-acclaimed book How to Get a Job as a Designer, Guaranteed
If you'd like to be a designer, read Ram's internationally industry acclaimed book here:
Ram is not a sheep.
He is in fact a Sydney-based Designer/Art Director, Author, Blogger and an obsessive health nut who frequently attends gelato-holics anonymous meetings (when he’s not designing and eating gelato).
With over 10 years of full-time fast-paced agency experience delivering proven results through a broad offering of capabilities from strategy, concept, design to finished art. Ram surrounds himself with projects in creative, passion-filled environments
with exceptional people who are in love with life and the art of conversation, every single day.
He understands that big ideas and effective strategy dictate compelling customer experiences.
His portfolio demonstrates his love affair for:
+ Experiential Design
+ Marketing Communications
+ Campaigns (Print and Digital)
+ Strategic thinking
+ Art Direction
+ Design Direction
Twitter & Instagram: @thegiantthinker
Why are the biographies of designers kinder about their subjects than most biographies? Purcell, a design biographer, discusses the balancing act between professional and personal—and the limitations of this new form.
Section: Inspiration -
Benjamin Dauer is a Senior Product Designer at National Public Radio in Washington, D.C. and was recently the Lead Product Designer at SoundCloud in Berlin, Germany. AIGA Baltimore took a field trip to interview Benjamin about designing in-house for NPR.
The redesign is not meant to indirectly criticize someone’s work; rather it is a quest to present content from another perspective.
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