• Good Leadership Workshop

    SVA workshop table large
    Participants at a recent SVA workshop | Photo: Eli Marias Photographics

    A workshop about you, your clients and the future

    For designers interested in becoming good leaders—and leaders of good—through a deeper understanding of self, business and social impact

    SVA, 136 West 21st Street
    New York City

    Build your personal and professional practice! Join design and business leaders for a keynote and workshop on corporate social responsibility, leadership, organizational transformation and design strategy for business. Whether you’re a designer looking to build your leadership skills, a manager seeking to guide your creative team, an independent professional aiming to advance your business, or an executive looking to foster leadership and innovation in your organization, you’ll learn how to recognize new opportunities and increase your effectiveness. Register now!

    Some of the most innovative thinkers in leadership and change strategy will lead this keynote and workshop:

    • Cheryl Heller, designer, writer, business strategist and chair, MFA Design for Social Innovation, SVA
    • Julie Engle, Ph.D., executive coach, facilitator, trainer and author of Integrating Corporate Citizenship: Leading from the Middle
    • Hannah du Plessis, designer, Fit Associates, design methodology leader, designer, dancer
    • Karen Proctor, vice president, Community Affairs and Government Relations, Scholastic, Inc., and founder, Scholastic Book Grants
    • Marc Rettig, founder, Fit Associates, and change management leader and ethnographic researcher
    • Dave Stangis, vice president, Public Affairs and Corporate Responsibility, Campbell Soup Company, and president, Campbell Soup Foundation

    Register now!


    Thursday, July 19: Keynote and discussion
    6:00–7:00 p.m. Check-in and networking
7:00–9:00 p.m. Keynote and discussion

    Karen Proctor, corporate consultant, and former vice president, Community Affairs and Government Relations, Scholastic, Inc., and Dave Stangis, vice president, Public Affairs and Corporate Responsibility, Campbell Soup Company, and president, Campbell Soup Foundation, will share stories and insights about what makes corporate responsibility work, its current state, what its future looks like, and how designers can better help their clients identify and achieve their goals.

    Friday, July 20: Workshop
    8:00–9:00 a.m. Registration and coffee
    9:00 a.m.–12:30 p.m. Workshop
12:30 p.m.–1:30 p.m. Lunch (included in registration)

    1:30–4:00 p.m. Workshop

    In this day-long workshop, attendees will participate in personal sustainability and leadership coaching, learn processes for leading change in their own practice and their clients' organizations, methods for reframing their identity, and for realizing their full potential.


    Keynote and workshop:
    Includes admission to the Thursday, July 19, keynote and discussion, and the Friday, July 20, all-day workshop
    Registration fees Members Nonmembers
    Until July 19, 9:00 a.m. EDT $300 $400


    Keynote only:
    Includes admission to the Thursday, July 19, keynote and discussion only
    Registration fees Members Nonmembers
    Until July 19, 9:00 a.m. EDT $35 $65

    Register now!

    Members of AIGA have access to a wide range of benefits, including discounted rates for this event. Join AIGA before you register to save!

    Registration and cancellation policies

    Your registration constitutes permission to use photos, audio and video recording taken of you at the event for promotional and educational purposes in connection with AIGA conferences and activities, in corresponding publications, in AIGA‘s archives and on AIGA‘s website. Substitutions must be from member to member or from nonmember to nonmember, otherwise the difference in per person registration fees is due.

    AIGA will refund 50 percent of event fees paid for cancellations made before June 25, 2012. No refunds will be available after June 25, 2012. Event is subject to cancellation or change. Speakers are subject to change without prior notice. Liability is limited to funds remitted for event registration. If the event is cancelled due to extreme weather, participants will be notified by email.

    Workshop faculty

    Cheryl Heller is Chair of the MFA Design for Social Innovation program at the School of Visual Arts in New York, the founder of Heller Communication Design and Board Chair of PopTech, a laboratory for disruptive innovation focused on technology and social change. As a pioneering communication designer and business strategist, she has led transformational initiatives at American Express, L’Oreal, the National Audubon Society, Reebok, Sappi, Seventh Generation and the World Wildlife Fund. Her work in design, advertising, branding, marketing and writing have given her experience and perspective on every aspect of social innovation for the corporate world, non-profits and foundations.

    Julie Engle, Ph.D., has been a coach, consultant, facilitator and trainer for over 25 years, focusing on helping leaders be resourceful and grounded while navigating the fast, dynamic and challenging circumstances of their work and personal lives. Julie is on the faculty of the MFA Design for Social innovation program at the School of Visual Arts and at New Ventures West, and is an adjunct faculty member at the Boston College Center for Corporate Citizenship where she leads classes for corporate managers and executives on organizational change. She has authored several studies and articles based on her research in corporate citizenship.

    Hannah du Plessis, designer, Fit Associates. Prior to arriving in the U.S. in 2009, du Plessis was the founding partner in an interior architecture firm based in South Africa. She served a broad clientele in Southern Africa, Europe and the United States. Her designs cut across many disciplines, budgets and scales. She has taught design and design research In partnership with institutions such as the School of the Art institute in Chicago, the University of Pretoria and Cedim in Mexico. du Plessis has lead teams through the creative process and over the rocky terrain of multiple perspectives and conflicting interests. Her creative spirit finds expression on stage as actor, dancer and improviser, in print as illustrator, in galleries as artist and greatly informs her work as educator and facilitator.

    Karen Proctor, corporate consultant, and former vice president, Community Affairs and Government Relations, Scholastic, Inc., has been the chief social responsibility administrator and strategist for media, publishing and sports organizations including major market radio stations, Scholastic and the National Basketball Association. A nationally recognized leader in the social impact space, Proctor has advised corporate CEOs, non-profit, and philanthropic chief executives, as well as federal and state senior level officials. Her work in service of more than 200 organizations has honed her expertise in strategic thinking and planning, program design, implementation, evaluation and cross-sector collaboration. At Scholastic, Proctor launched one of the nation's largest in-kind giving initiatives, Scholastic Book Grants, which has donated more than 16 million children's books to nonprofit organizations that find creative and effective ways to address the reading and literacy issues facing the communities they serve. Previously, Proctor was director of Community Relations for the National Basketball Association.

    Marc Rettig, principal of Fit Associates, where he uses research, guided cultural immersion, facilitation, co-design and communication design to build bridges between product organizations and the lives of the people they affect. Increasingly, Fit’s work also includes community-building efforts, nurturing local food systems and fostering bridges between disconnected elements of society. Rettig’s 30-year career has been guided by an interest in people, systems, communication, anthropology and the power of design. After a first career in software systems, Rettig has spent fifteen years as a designer of projects, interactions, products, services, experiences and transformations. He has worked with corporations across a broad range of sectors, including Philips, Nissan, Microsoft, Comcast, Whirlpool, KitchenAid, Seagate and SAP, as well as numerous startup companies.

    Dave Stangis is vice president, Public Affairs and Corporate Responsibility, for the Campbell Soup Company, and president of the Campbell Soup Foundation. Stangis is responsible for designing and leading Campbell’s overarching CSR, sustainability and community affairs strategies. He heads a global CSR network organization and oversees the execution of CSR and sustainability goals, policies, programs, engagement and reporting for the company. Stangis also oversees the community affairs strategy including Campbell’s signature Healthy Communities Initiative. Since Stangis' arrival at Campbell Soup, the company has been named to the Dow Jones Sustainability Indexes, the “100 Best Corporate Citizens List” and as one of the “World's Most Ethical Companies.” Prior to joining Campbell, Stangis worked at Intel for 12 years where he created and led the corporate responsibility function. Stangis is on the advisory boards of the Graham Sustainability Institute at the University of Michigan, Net Impact, University of Detroit College of Business and Ethical Corporation magazine. In 2008, he was named one of the “100 Most Influential People in Business Ethics” by Ethisphere Magazine. In 2011 and 2012, Trust Across America named Dave one of the “Top 100 Thought Leaders in Trustworthy Business Behavior.”

    About AIGA’s professional development programs

    The AIGA Social Innovation, Leadership and Entrepreneurship for Designers (SLED) Program is a learning initiative that will augment professional designers’ skills through exposure and insider insights into the best practices in social innovation, entrepreneurship, leadership and change management.

    The goals of the SLED program are to light a path for designers to play a leading role in the creation of new models for business and society, to bring increased visibility and respect for design in those realms, and to prepare a group of “design-citizen teachers” to carry on the work begun here, making it available and accessible to everyone.

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