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“What every business needs. And how.” explains for your client,
whether in-house or external, the role designers and designing can
play in problem-solving.
This booklet is an extension of the previously published
“Why Design?” brochure, which
sought to develop a common vocabulary on the role of the designer.
The value of this brochure is in giving it to clients so that they
understand the full potential of the designer's contribution. To
the extent this message and this vocabulary are repeated by all
members, we may continue to increase the level of respect and
understanding for design.
Anyone may download the booklet and use it in its current or
modified form to integrate into proposals, with proper credit given
There are a lot of designers out there applying for the same job. In this guest post for AIGA Houston, Savage Art Director Ashley Rundall explains why it’s important for every designer to find out what makes you unique and better at your job than the next
guy, then sell them in the interview.
Section: Tools and Resources
Antionette Carroll of AIGA St. Louis, the chair of AIGA's Diversity and Inclusion task force, shares some background on the problem of diversity in design, why it matters, and what this program hopes to achieve.
Section: Tools and Resources -
Design for Good, K-12, advocacy, diversity, social responsibility
Leblon Cachaça Graphic DesignerLeblon Cachaça
New York, New YorkOctober 1 2014
A Wandering Mapmaker: Rachel Freeman
October 22, 2014
The Beauty of Letterpress and Engraving
Posted by Zac Petit
6 days ago from
Imprint-The Online Community for Graphic Designers
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