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“What every business needs. And how.” explains for your client,
whether in-house or external, the role designers and designing can
play in problem-solving.
This booklet is an extension of the previously published
“Why Design?” brochure, which
sought to develop a common vocabulary on the role of the designer.
The value of this brochure is in giving it to clients so that they
understand the full potential of the designer's contribution. To
the extent this message and this vocabulary are repeated by all
members, we may continue to increase the level of respect and
understanding for design.
Anyone may download the booklet and use it in its current or
modified form to integrate into proposals, with proper credit given
The six best practices that drove the success of Bell Labs—known for its landscape-changing innovations such as cellular telephone technology and lasers—can be applied to the in-house community. Begin to see that connection in part one of this two-part article, written by veteran in-house design manager Andy Epstein.
Section: Inspiration -
in-house design, INitiative, innovation
Tag your tweets, images and posts on social media with #aigawomensleadership to connect with the initiative.
Section: Tools and Resources -
Los Angeles, CaliforniaAugust 11 2014
I Love Dust: An Interview with Co-Founder and Creative Director Mark Graham
August 20, 2014
15 uses for Newsprint
Chris Silas Neal Studio
Win a Copy of Dezeen Book of Interviews
3 days ago from
Designers & Books Blog
Vaska Natural Detergent