Forgot your username or password?
For several years, it has been apparent that design studios and
corporate departments have been looking for a new kind of designer,
one that has traditional skills and yet a much broader perspective
on problem solving. Because one of AIGA's central responsibilities
is to keep abreast of developments in the industry, we recognized
that we needed to better understand the emerging role of designers
and to enter into a deeper discussion with educators and design
leaders on how to prepare designers for future changes.
Since 2006, AIGA and Adobe
have teamed up to try to define this future. Through interviews,
focus groups, workshops and surveys that were conducted with some
of the profession's best thinkers-educators, observers of the field
and AIGA members-we have attempted to characterize future
designers. The initial phase of the research involved translating
the expectations of participants into the essential competencies that will be needed, in various combinations, by
This research was undertaken so that both AIGA and Adobe could
help prepare designers for the skills and roles that will be
expected of them. The findings should provoke
responses from both the academic community, in developing
curricula, and studios and design departments, which will need to
develop teams that demonstrate these attributes.
The findings are not conclusive, for each designer will have her
own sense as to what will be needed in the future, given the nature
of her work and assignments. Yet these findings begin to shape the
direction for design, based on the input of experts and 2,500 AIGA
members. We believe it accurately reflects the challenges being
posed to designers within the current and evolving design
AIGA will work with Adobe, educators and professionals to
develop tools, techniques, course work and best practices to meet
these trends and
challenges, as well as to develop the critical competencies.
Section: Tools and Resources -
To aid in defining the Designer of 2015 project, recognized and
diverse leaders in the design community were brought together to
serve as an advisory board, called the Visionary Design Council (VDC).
In this session of the “Financial Metrics” series, David C. Baker helped attendees understand what their utilization is, what’s contributing to it and how to fix it.
Section: Events and Competitions -
finances, rates, studio management
No business thought leader has advocated more for the
design profession than Dan Pink. His books have consistently encouraged those in the
business world to not only value and nurture their own innovative and
creative sides but to seek out and empower the right-brain individuals in their
companies. In this interview, Dan provides insights on issues unique to the in-house design community.
Section: Inspiration -
in-house issues, INitiative
Charleston, South CarolinaSeptember 4 2014
Moniker Designs Herman Miller's Illustrative Advocacy Report
September 16, 2014
LPforDesign (The LivingPrinciples)
RT @TmrrwPartners: Looking to learn more about human-centered design? Check out @ideoorg’s brand new Design Kit. http://t.co/GJ06P3yrA9
4 days ago
LPforDesign (The LivingPrinciples)
RT @TmrrwPartners: We're looking for a mid-level print project manager to join our team. Thx for helping us spread the word! careers[at]htt…
5 days ago
The Gaslight Anthem
Base Art Co.
Complements Portrait Project: A relationship creatively explored by way of odd and playful original images
Posted by David Graver
7 days ago from