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This summer, PepsiCo Nutrition Ventures is partnering with AIGA and local chapters to host three Design for Good Summits, bringing together design professionals and civic leaders to develop innovative solutions to community-specific problems related to dietary guidance and lifestyle management.
The design summits, taking place in New York City, Seattle, and Birmingham over August and September, are an exploration of ways for chapters to organize designers and community leaders in a joint effort to support social change on a local level as part of AIGA's broader Design for Good initiative a movement to ignite, accelerate and amplify design-driven social change. These invitation-only summits are modeled on the 2011 Alabama Design Summit and 2009 Aspen Design Summit, which brought designers, issue experts
and community leaders together for an intensive workshop to design solutions to problems
that challenge the quality of life. Stay tuned for reports on the outcomes of each summit that will be published here later this fall!
Want to learn more about how you can design for good? Visit the Design for Good section for ideas, or contact your local chapter to find out about upcoming Design for Good activities in your area.
PepsiCo Nutrition Ventures develops new solutions that target the special nutritional needs of individuals with diverse health and nutrition challenges.
In this video, hear
from leaders in the AIGA community on the importance of design in
solving society’s trickiest problems, see examples of how individuals, chapters and companies are already making a
difference, and learn how you too can get involved.
Section: Why Design -
Design for Good, pro bono, social responsibility
In this talk from the 2011 “Pivot: AIGA Design Conference,” Dondeena Bradley, PepsiCo's vice president of global design and development for nutrition ventures, discusses how PepsiCo has worked to expand its network of innovation partners to help develop integrative solutions for addressing global nutrition and health concerns.
Section: Events and Competitions -
Conference , social responsibility
Delivering everyday low prices made Walmart the most successful retailer in the world, but it took a brand revitalization to make them the most loved. Su Mathews, senior partner at Lippincott, and Clint McClain, senior director, General Merchandise Marketing, at Walmart, examine the elements of this large scale repositioning.
Section: Why Design -
branding, marketing, Conference , business
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