Regardless of whether you’re creating a graphic design portfolio or web design portfolio, these five principles apply to build a site that establishes credibility and expands your professional network.

Think about the last time you worked on a design: was there an action that viewers were expected to complete? Were they supposed to buy something, learn something, or contact someone? This is where design meets consumer behavior.

First impressions are the key to how we perceive the world, and are perceived by it. I’ve found that the two most effective and fascinating aspects of first impressions   are at opposite ends of the spectrum: Clarity and Mystery.

As the largest professional association of designers in the world, AIGA is committed to advancing the value and impact of design, both locally and globally, and working together to inspire, support and learn from each other, at every stage of our careers. Whether you're an established designer looking to give back or a student just starting out, there's a membership level for you.

Take advantage of the many benefits that come with being an AIGA member: savings, information, community, inspiration and more.

Design Jobs is an exclusive job board for AIGA members. Look here to find your next design job—or design hire!